Amazon 2026: Die wichtigsten Änderungen, Fees, Reviews & neue Seller-Chancen

Torsten Schuh: So, yeah, hello and herzlich willkommen zum Snackable Marketing Podcast. das Jahr 2026, die erste Aufnahme, dementsprechend erstmal ein frohes neues Jahr. Ich hoffe ihr seid alle gut reingestartet und hattet nicht zu schwierige Themen für den Jahresstart. ja, hallo Jonas.

Jonas Zeppenfeld: Happy new year to me too, hello to everyone! We'll topics today!

Torsten Schuh: Exactly, difficult topics, least challenging topics at one another point and above all a few news for you, if you it yet. Because at end of the day, everyone knows, new year, new topics. are always some changes coming and that's it's today. We Jonas a little bit. What has generally at Amazon? What should you pay Are there certain expectations that may occur? there are some other topics that we be And that's we to start Jonas. What has happened?

Jonas Zeppenfeld: Let's start with three new features that we this year. First all, Amazon has announced a review. Not necessarily synchronizing over all variants, but splitting up and showing them the ASINs, which are really their This from 12.2. 31.5. step by step. 30 days before, an info by mail. Amazon says, and accordingly you shouldn't panic away, that in products with differences, that is not divided. That means if it only colors, concerns scents that are mentioned, then that be maintained. But if there are any significant differences, then Amazon allows themselves to separate So you have to be when you this info by mail that you can expect that suddenly not all reviews are with all products, but only with the ones they belong That's number one. Number two, that's a tend to be more positive news. Amazon is sales fees. Percentually and also the FBA. How we get there? This from the 5th to 1st. You are talking about average of 17 cents lower fee per unit This applies to home demand, We a new category. Before it 15 percent, now it's 8. ... products that a maximum of 20 euros. That is remarkable. And also animal feed, animal clothing, the category, products that maximum 10 euros, is also reduction of 15 to 5 percent. And what is very exciting food, food supplements, a of 10 euros, a reduction of 8 percent to 5 percent. So there is a countermeasure. The FBA fee is also in most categories. Amazon saves about 45 cents per unit on products that less than 20 euros. That sounds very good at but on the other hand, Amazon also about increases in storage fees, remittances fees, if new have to be sent back, they liquidation fees. That means efficiency killers are getting more You should always in mind. But basically, if you the categories, check it out in the FBA calculator, how it all works. It definitely better margins. And number three. On the 12th of August, it's not Amazon specific, but it's about the EU guideline, namely the packaging. On 12th August, 26th, new guidelines will terms of sustainability, registration obligations, to waste, to the recycling capability on the products. We will link you in the show notes. an article where you can read in. Amazon will also to you on, take whole thing under the radar and send sales reports so that you can be sure that everything is correct. These are my three innovations that we have to expect or that this year or that are already there.

Torsten Schuh: Yes, definitely important topics as you can see and above all topics that are somewhere in the possible conversion rate topics go in through the different assessment possibilities that are going to be set but above all also course positive topics in relation to different categories, the sales fees are concerned, so maybe there are opportunities again. to some topics differently than before. But these topics that come from Amazon, so you to adjust But are also a few other things that you expect in year 2026 at Amazon, where you further opportunities. What exactly is it about, Jonas? Are there any other things?

Jonas Zeppenfeld: We have five points left for general developments this and how we should as a seller in to competitive. The first point is the B2B focus, where we suspect that Amazon will We can it now. that you get a in the FBA fee, in the sales fee, if you customer a discount of 3%, i.e. the B2B customer, a discount of 3%. On the other hand, you advertising more more B2B features, the B2B bit adjustments, so birth adjustments for business customers, were established relatively early last B2B audiences that be B2B is always relevant for years. But this year, should also eye on It's usually no-brainer to this at least 3 % as a discount, so that you recognized differently for B2B customers and to the sales with you. That's first point. second point is changed. We change the AI models that we use day also our search behavior on Amazon. That means we give, we see it now already in the Keyword overview, that simply more context is in the search. Not only pure keywords that entered, but it is really much more specific after products are searched. Accordingly your product data management will increasingly important. Customers will with the Rufus more and more, ask questions and that's why it's so immensely important that Amazon, that the algorithm, as much data as possible to your product to play out accordingly. That's very important, also in terms of the whole SEO Games on Amazon. A very exciting development. Number three. Videos that become even more relevant You can it now. We had these shoppable collections They are now alternative to the ⁓ ... We'll cut later. to the brand story. You don't to brand story behind Instead, you with these Chopper Collections. They give the option to videos in high format on your PDP. For example Reels, which you on your PDP And Amazon...

Torsten Schuh: Mm-hmm.

Jonas Zeppenfeld: There are videos for the product detail page, which can in the gallery. A little information about Video with videos on average 21.8 % more revenue than pages without videos. This important. And of course, KI models also to create It be much easier To create for advertising and for premium content that you in a video. This shopable collections or in the gallery. That was third point. The fourth point, just talked about Advertising.

Torsten Schuh: Thank

Jonas Zeppenfeld: ⁓ The PPC efficiency but also the complexity will this year. Why For example, the possibility to switch to targeting elements That means we can even simpler on-bulk bits for sponsored product campaigns. In this form, with bike sheets, it possible. This also with the Campaign Manager. Much easier and more more features will come. Campaigns can more And of through the Amazon Marketing Cloud, which is available more complexity into play. very exciting data from it, very exciting audiences generate that you can target but of course it highly complex and creates a whole new challenge for sellers And here, use of AI on Amazon itself, but also external tools create new possibilities to the data more and on that, ⁓ make advertising decisions and creatives that can then be in the ⁓ sponsored brand and display area. So here we also have exciting developments, especially in combination with the rapidly developing AI. ⁓ to ⁓ Because the seal is off, there in the respective categories anymore. And that creates ⁓ opportunities for new brands to position Especially if they say, I'm really to in a single product strategy and really to the absolute top product You have a really good chance of getting And for established brands. ⁓ and will enable them their market dominance and their other categories and enlarge their stock market. And our five expectations for 2026. think there will many exciting topics for us, many new challenges.

Torsten Schuh: Yes, many opportunities at the end of day. And maybe also a little bit of thought-provoking approach to issue of insolvency. The years are harder than the purchasing power is down somewhere. Accordingly, is all the more important that you really try to your own resources to, I would say, the process, work really use so that you relevant on market and not yourself in the slump. It sometimes faster than you think and try to the opportunities in the B2B area. Especially take a different search behavior. You know it yourself, you may rather in a sentence and say, hey, my pot is on fire, need something urgently that goes I've this and that and it doesn't And then have to placed And if you the right video, like a dirty pot, it up with your cleaning products, then it's perfect. Thank you for watching. I hope it new interesting possibilities. We hope you interested in the year 2026 and we will course provide more ideas and aspects. We are if you there. Thank you, Jonas.

Jonas Zeppenfeld: Thank you from me and if you have feel free

Torsten Schuh: We will the contact details in the description. Until then, good luck!

Jonas Zeppenfeld: Danke, tschau tschau!

Torsten Schuh: Ciao.